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avioural change in Ireland, including encouraging support for gender equality, active male allyship, and increasing awareness of the pathways to support services available to those experiencing DSGBV. The programme aims to create a pathway of awareness, engagement and action among target audiences. This will enable the activation of new allies for sustainable cultural and behavioural change in local clubs, communities and the wider population. The key stages of the programme will run concurrently and include: • Benchmarking research • Internal GAA awareness raising campaign • GAA ‘healthy relationships’ e-learning module • National advertising campaign Further deliverables of the programme may include in-person trainings and workshops, resource development, and further awareness raising initiatives in line with the programme objectives. Game Changer is a strategic response to