Textul licitației

and bricks and mortar. Shopper insight has been identified as a key tool to support our clients in retaining customers, driving premiumisation in Europe and increasing weight of purchase with key customers. We believe better shopper intelligence will greatly support our clients and Bord Bia’s overseas offices in their position as category experts. Our ambition is to use shopper intelligence as a calling card for Bord Bia and the Irish food industry at large when working with retailers around Europe and, in turn, help drive the growth of Irish meat exports. We want this piece of research to be the go-to for the industry when looking for shopper intelligence. We are seeking partner agencies who can continue the work of designing and disseminating best in class shopper insight in the meat category across Europe, and who can marry this data with a good understanding of the retail category