Textul licitației

Visit Wexford's digital ecosystem and visitor-facing digital presence. The required services include: 1. A review of Visit Wexford's digital ecosystem, including social media platforms, communications tools, media platforms, website tools, data tracking and analytics. This will include establishing a cost-effective dashboard, baseline KPIs, and updated branding guidelines aligned with the Wexford Destination and Experience Development Plan. The current logo will not change. 2. An upgrade of the Visit Wexford website, including a refreshed mobile-first design, improved navigation, enhanced visitor content, itinerary planning, interactive maps, AI-based visitor supports, sustainable tourism messaging, lead-generation functionality for local tourism and hospitality businesses, hosting and domain management, and future-proofed technology. 3. A multilingual branded marketing stand with interc